Project: Flex Naija

Role: Senior Designer

Client: Meta

We held a first-of-its-kind mixed reality showcase and immersive concert in Lagos, Nigeria that focused on inspiring African creators and innovators to co-create an inclusive metaverse. We hosted top Nigerian creators across music, art, fashion, tech and comedy as part of our #FlexNaija campaign, a first of its kind mixed reality event showcasing creativity and imagination as keys to the metaverse.

I led the visual direction for the exhibition space, defining the overall look and feel and working with the production team to bring the environment to life. The experience was designed as an interactive journey, encouraging visitors to engage with the space as they moved through the event. Concepts were developed, presented to stakeholders, and refined through feedback before final approval. Alongside the spatial design, I created assets for the wider 360 campaign, including social content, print materials, and digital OOH.

In more detail:

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