For the OnePlus 15 pop-up launch, I developed the master visual identity for a pan-European retail experience that travelled to 7 cities in 7 days. The campaign line, “Power On. Limits Off.”, informed a bold visual system built around contrast, scale, and cropped typography to create energy and momentum across the launch.

I designed the overall look and feel, creating a flexible identity that could scale across multiple cities and outputs, while remaining instantly recognisable. The system was later handed over to an external agency to build out the physical pop-up environments.

Alongside this, I sourced a videographer, created the shooting briefs, directed the production on site, and worked through post-production to refine the final edits. The resulting assets were used across social and digital channels, ensuring a consistent visual language throughout the campaign.