As the Official Supplier of AR/VR and Social Media for the Rugby World Cup 2023, Meta’s goal was to put fans’ passion at the heart of the experience, connecting them through fun, value-add activations across the Family of Apps.

My role covered both concept development and execution, from shaping ideas for the Fan Zone game and Instagram filters, to designing OOH, print, and on-platform content used throughout the campaign. I also art directed several elements of the work, illustrated 20 “Super Fan” mascots that became temporary tattoos distributed during the tournament, and created video templates to keep the creative consistent across all formats and markets.