For the OnePlus Nord 4 campaign, we partnered with creator Elisabeth Lucie, whose style and audience aligned naturally with the brand. The collaboration was designed to connect with our core community through content that felt authentic and personal.

The campaign highlighted the phone’s key strengths (camera, battery life, and design) through a lifestyle-led narrative that reflected Elisabeth’s everyday use of the device. As Lead Creative, I developed the overall visual and narrative direction, creating the script, storyboard, and detailed shot list for the hero film and social cutdowns. I also directed the video and photoshoot to ensure the creative vision carried consistently across all assets.