For “The Impact Will Be Real,” I worked on a European campaign exploring the potential social and economic impact of the Metaverse.

As Art Director/Designer, I helped translate the concept into a visual system used across social content, OOH, web banners, and print advertising, ensuring the campaign felt visually cohesive across all touchpoints.

I worked closely with our production partners to localise the campaign for five European markets, adapting the creative while maintaining a consistent campaign look and feel.