The brief was to create a series of social-first videos highlighting the key selling points of the OnePlus products, and targeting a new younger audience. This particular video focused on battery endurance.

To connect better with a social audience, I used a storytelling approach rather than showing the feature literally.

The film follows a rapper whose girlfriend thinks he’s ghosting her, when in reality, his phone died. A simple misunderstanding that turns into a funny, relatable moment, transforming a technical feature into something human and shareable.

I led the concept, script, and direction, ensuring the tone felt cinematic, warm, and real, while staying true to OnePlus’s personality, I also produced the lyrics and track, keeping it authentic to the music world while tying subtly to innovation and creativity.