
One Meta - Brazil
The campaign centred on telling real stories made possible through Meta’s apps — showing how connection, creativity, and community all start with what’s already in your hands.
The line “It’s in your hands” captured both the reach of Meta’s platforms and the power they give people to create, share, and inspire.
I led the creative direction for the campaign, from shaping the initial concepts and visual language to directing photoshoots and working closely with production partners to bring it all to life.
My role covered everything from art direction and storyboarding to motion design, digital asset creation, and final approvals for go-live.
Responsibilities: Creative direction, campaign look & feel, art direction, storyboarding, directing photoshoot, motion design, agency management, final sign-off.