As Creative Lead, I oversaw the entire creative direction for the OnePlus Pop-Up Event, ensuring every detail aligned with the brand’s vision.
Working closely with the external agency, I developed the visual identity and digital direction, from the event’s key visual and social teasers to immersive, travel-inspired designs that tied together the digital and physical experience.
Responsibilities: Creative direction, branding, agency oversight, feedback, strategy alignment, stakeholder management, and wrap-up video direction.
The theme “Adventure Travel” came to life through cohesive storytelling across all touchpoints, branding, signage, activations, and social content.
I also collaborated with the videographer to capture key moments and directed the creation of wrap-up videos that showcased attendee energy and extended the event’s reach online.
By acting as the main creative between brand and agency, I ensured every asset, from concept to execution reflected OnePlus’s bold and innovative ethos.