OnePlus 15 Pop Up Tour
The OnePlus 15 pop-up was a pan-European retail experience designed to launch the new device across multiple cities.
Power On. Limits Off was the campaign line.
I built the visual system around contrast, scale, and cropping, creating energy and forward motion across every application.
I designed the master visual identity and overall look and feel for the OnePlus 15 pop-up, creating a system that could scale across multiple European cities while remaining instantly recognisable.
Alongside this, I sourced the videographer and photographer, created the shooting briefs, directed on the day, and worked closely through post-production to refine the final edits. I also designed and delivered all social and digital assets, translating the system from physical space to mobile-first formats.
The result was a consistent visual language across physical space, social content, and campaign outputs.
The system relied on high contrast, large-scale typography, and aggressive cropping to maintain energy across physical and digital formats.
The OnePlus logo was treated as a graphic element within the system, often cropped and repeated to create recognition across layouts without relying on fixed logo lockups.
The master identity was handed over to an external agency to build out the physical environment.
