For the launch of the OnePlus Watch Lite, I developed the creative direction for the photoshoot that highlighted the product’s slim design and everyday usability. The aim was to create imagery that felt natural and relatable, placing the watch within real-life moments rather than traditional product-focused setups.

I directed the shoot and worked closely with the photographer and production team to ensure the lighting, composition, and styling aligned with the overall visual direction. This helped create a set of images that balanced product clarity with a more lifestyle-driven feel. The final photography was used across the product launch, including the website, e-commerce pages, and out-of-home advertising.