To drive awareness for the OnePlus Nord 4, we partnered with Elisabeth Lucie, whose style and audience aligned naturally with the brand. Her authentic tone and local influence helped us connect directly with our core community.

The campaign highlighted the phone’s key strengths, camera, battery life, and design, through a lifestyle-driven narrative that felt personal and real.

As Lead Creative, I developed the overall visual and narrative direction, crafting the script, storyboard, and detailed shot list for the hero film and all social cutdowns. I also directed the video and photoshoot to ensure the creative vision stayed consistent across every asset.

Responsibilities: Creative concept, direction, storyboarding, scripting, edits, design for print and digital assets, and final approvals.