Project:
Rugby World Cup 23
As the Official Supplier of AR/VR and Social Media for the Rugby World Cup 2023, Meta’s goal was to put fans’ passion at the heart of the experience — connecting them through fun, value-add activations across the Family of Apps.
Responsibilities: Concepting, art direction, print & digital design, D/OOH, illustration, and motion templates.
I worked across multiple parts of the campaign, from concepting the original idea to collaborating with production teams to bring the Fan Zone to life.
This included developing and providing creative feedback for our Fan Zone game and Instagram filters, as well as designing OOH posters, print, and on-platform content.
I also art directed several elements of the campaign, illustrated 20 “Super Fan” mascots that were turned into temporary tattoos used during the tournament, and designed and edited video templates to ensure creative consistency across all formats.
