For the One Meta campaign in Brazil, I helped shape a national brand campaign designed to show how people use Meta’s apps together in everyday life. The campaign centred on real stories made possible through the platforms, highlighting how connection, creativity, and community start with what’s already in your hands. The line “It’s in your hands” captured both the reach of Meta’s platforms and the power they give people to create, share, and inspire.

I led the creative direction, shaping the campaign’s visual language and guiding the work from concept through to production. My role covered art direction, storyboarding, directing photoshoots, creating motion and digital assets, and working closely with agency partners to ensure the final campaign delivered consistently across all channels.